The Soulhaus
Chana Ginelle Ewing, Beauty and Culture Editor

Chana is a cultural entrepreneur who has long been obsessed with storytelling and marketing that instigates a more equitable society. She has funneled this commitment into her work in beauty, retail, film, and publishing – all of which have centered on growing inclusive audiences.

Chana is the author of the bestselling book, An ABC of Equality, introducing identity and social justice concepts to children. She is the founder and CEO of GEENIE, a culture-first beauty platform for undiscovered creators. A multicultural marketing expert, Chana previously led digital marketing campaigns for Emmy award-winning and Oscar-nominated documentaries; clients included PBS, Netflix, Discovery, Firelight Media, and indie production companies. Originally from Boston’s Black cultural center—Roxbury, Chana graduated from the University of Virginia and now calls Brooklyn, New York home.

She is active in the city’s arts, social impact and business communities; she participated in the inaugural classes of The Andrew Goodman Foundation’s Millennial Advisory Committee and 651 Arts Young Professionals Committee. Currently, she is on the Board of Black Film Space (a non-profit supporting the careers of Black filmmakers); the Advisory Board of (a for-profit community of high-impact women and non-binary folks); and serves as a Career Advisor via Women NYC. Chana and her work have been featured in Black Enterprise, Bustle, Essence, Vogue, Fashionista, Well+Good, Coveteur, and more.