“The Design World Ignores a Huge Cross Section of Creatives, The Soulhaus Aims to Correct It ”
(September 7, 2022) The Soulhaus launches today as the first digital media outlet solely dedicated to documenting the modern-day Black renaissance, through the lens of design and lifestyle culture around the globe.
Since the latter part of the pandemic, husband-and-wife co-founders Donald McCall and Jocelyn McCall have been passionately and painstakingly creating The Soulhaus in preparation for today’s launch. According to the McCalls, the digital outlet’s rotating cross-section of BIPOC creators’ design & lifestyle content will aim to create a fluid language between the artistry found within the diasporic Black community, traditionally revered design aesthetics and the increasing global consumer demand for more diversity in the design and lifestyle space.
“At The Soulhaus, we are building a media company that is unapologetically amplifying Black creative voices excelling in the fields of architecture, interior design, fashion and other creative disciplines,” said Jocelyn McCall, Co-founder of The Soulhaus. “The joint point of passion that inspires us as founders is the pursuit of the untold design stories within diasporic Black culture and the opportunity to share these stories broadly with a global audience. Today’s launch is the first step of many towards that goal,” she added.
The McCalls also cited the dire need for a digital outlet like The Soulhaus, in that historically the design world was and continues to be intentionally non-inclusive. The mission of the culture-shifting digital outlet is to navigate this gap and document the Black creative renaissance already in progress, while in turn inspiring the next generation of design creatives. The ultimate goal being to see the current demographics within these design disciplines increase. For example, the field of architecture has a meager 2.8% representation of Black architects and only 2.3% of interior designers in the U.S. identify as Black or African American*.
The Soulhaus digital platform was built and designed by BIPOC owned/led agencies. The all-digital outlet features content written and art directed by a BIPOC global collective of resident writers and design creatives. Power in possibilities, inspiration and creative resilience are through-lines for the immersive editorials consisting of thought-provoking personal essays, poetic digital photography exhibits and creator features–curated by Jocelyn McCall, as the outlet’s Editor-in-chief.
“Every story The Soulhaus shares whether through film, short stories and other design-driven editorial content is a call to action to inspire our active content consumers to live a life of intention through design,” said Donald McCall, Co-founder The Soulhaus. “This platform hopes to be one of many creative digital homes championing true diversity in design (and thought), a destination for anyone who believes in the power of creative possibility,” he continued.
For more inspiration from The Soulhaus, please visit www.thesoulhaus.com.
*Source Note: A recent survey by Zippia
About The Soulhaus
The Soulhaus is a destination inspiring re-imagined possibilities through an all-digital publication that features content written and art directed by a BIPOC global collective of resident writers and design creatives. Power in possibilities, inspiration and creative resilience are through-lines for the immersive editorials consisting of thought-provoking personal essays, poetic digital photography exhibits and creator features – curated by Jocelyn McCall, its Editor-in-chief.
The name and editorial categories are a nod to the multidisciplinary nature of Germany’s iconic Bauhaus School of Design. Today Bauhaus is an expression that is synonymous with design all over the world. The influence of Bauhaus has been enormous and aided in an unstoppable cultural movement, despite the school’s short lifespan. The Soulhaus aspires to be a similar guiding light.
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