Dreaming up a new idea and bringing it to life is everything for creatives. Having others see it as we mean it, and get on board with it, is everything but easy.
All of us dreamers on a mission to build a successful brand have visions of ‘yeses’ pouring in, followed by satisfaction and appreciation circulating on social channels. Sadly, it is rarely the way things unfold for most founders, at least early on. Still, there is good news. Branding gospel, if you will.
What we direct our focus to tends to expand. This concept proves to be true for our personal lives and relationships, and it is also effective in our brand interactions and marketing efforts.The mere act of dreaming up an offer and it being enough to convince and convert the people it’s intended for, although an idealistic approach in theory for many entrepreneurs, isn’t reality.
What if it all came down to focusing our energy on the right thing? Along with dreaming up our next creative project and offer, we must focus on adding the right value to produce the right results. Creating with the idea of infusing value is the equivalent of a peacock’s tail-fanning display — we differentiate our offer and our brand while making ourselves more attractive.
In branding context, adding value falls into three categories: the value we express, the value we deliver, and the value they (the target audience) require. In light of these three categories, our Reverielane team has compiled 10 ways to add more value to new creative projects or to update and improve existing ones .
