It’s abundantly clear that the age-old concept of beauty has transformed into a science. This evolution in the beauty industry, marked by innovative approaches and scientific rigor, has given rise to Topicals, a skincare brand that embodies this paradigm shift. With a distinguished advisory board guiding its path, Topicals is not merely addressing skincare concerns; its commitment to quality skincare products is unwavering. The brand exclusively employs ingredients and botanicals with a foundation in scientific validation, proven through third-party, peer-reviewed clinical research. Its formulations are developed in collaboration with its esteemed scientific advisory board, ensuring the utmost precision when it comes to dealing with commonly addressed skin issues amongst Black women and men like hyperpigmentation and eczema. Topicals consistently refines its formulations, incorporating customer feedback and staying up to date with the latest clinical discoveries. The brand’s primary aim is to ensure that its products are effective, efficient, and gentle on all skin types. Adhering to high quality standards, Topicals products do not contain dyes, and the brand is firmly against any form of animal testing.
When it comes to the visionary insight behind the brand, Olamide Olowe identified a critical void in the skincare market, prompting her to embark on a journey that would ultimately redefine the boundaries of self-care. In an impressive feat, Olowe secured $10 million in funding through a successful venture financing round. This achievement not only speaks to the brand’s merit, but also places Olowe in a category of her own, as the youngest Black woman to have ever raised more than $2 million in venture funding. The significance of this milestone extends far beyond the financial realm; it is a testament to breaking barriers within the world of entrepreneurship.
When it comes to marketing in an age where digital media often distorts reality, Topicals has initiated innovative campaigns aimed at challenging the prevailing notion of unattainable beauty standards. Through a partnership with the creative studio ‘The Digital Fairy,’ the brand has launched campaigns that strongly resonate with the contemporary consumer. It cleverly utilizes social media platforms and billboards to provide a genuine perspective on skincare. The timing of these campaigns is particularly apt, given the widespread use of filters and the perpetuation of unrealistic beauty ideals on social media platforms. These factors have led to heightened feelings of insecurity among frequent social media users. Topicals’ brand strategy signifies a refreshing shift away from this trend, asserting that genuine beauty goes beyond the superficiality of filters and digitally-manipulated perfection.